A dairy-sponsored women's Fortnite tournament called 'The Milk Cup' is awarding 'the largest women's esports prize pool in North America' this year

Somebody as soon as informed me I used to be bizarre for consuming as a lot milk as I do, but it surely’s simply that I like issues that go with milk: cereal, espresso, protein powder. It isn’t like I sit down at my desk to play XDefiant with a giant frothy glass of the white stuff.

That is precisely what Huge Milk needs to see, although: The “Gonna Want Milk” marketing campaign by MilkPEP, a company which represents “the fluid milk business” within the US, has been claiming that milk is “the efficiency drink of avid gamers” for a pair years now.

I’ve by no means heard a gamer refer to take advantage of as a “efficiency drink,” so I am unsure the marketing campaign has been efficient simply but, however one thing fairly good has come out of it: America’s milk producers are funding a ladies’s Fortnite match referred to as “The Milk Cup” with a $250,000 complete prize pool. The ultimate of three qualifying rounds was accomplished this week, and 33 complete groups are actually set to compete in a LAN championship occasion this fall.

“The Milk Cup was particularly designed with the gaming group to deal with their wants,” says the Gonna Want Milk marketing campaign, “and helps to degree the taking part in discipline in skilled gaming (particularly in pay disparity) whereas celebrating and empowering women and girls avid gamers.”

The collection is being produced by Radiant in partnership with the Ladies of the eRena collection, with esports competitor and streamer ThePeachCobbler advising. Its $250K prize pool is “the biggest ladies’s esports prize pool in North America” in keeping with the milk corporations, and the first-place trio on the championship occasion this fall will win $75,000.

This really is not the primary time a sporting occasion has been referred to as the “Milk Cup.” Two soccer (as in, soccer) competitions have taken the title, each as a result of dairy sponsorships—they’re now referred to as the SuperCupNI and the EFL Cup. This Fortnite match is the one occasion presently persevering with the “Milk Cup” custom that I do know of.

Yow will discover extra data on the match, in addition to numerous claims in regards to the efficiency boosting results of milk, on the Gonna Want Milk web site.