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Reading: Project to 'free social media from billionaire control' plans to take on Musk and Zuck using Bluesky's open source protocol: 'It will take years and hundreds of millions of dollars'

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Epic Game Journey > Industry > Project to 'free social media from billionaire control' plans to take on Musk and Zuck using Bluesky's open source protocol: 'It will take years and hundreds of millions of dollars'
Industry

Project to 'free social media from billionaire control' plans to take on Musk and Zuck using Bluesky's open source protocol: 'It will take years and hundreds of millions of dollars'

January 14, 2025 4 Min Read
4 Min Read
Blue sky with clouds

A cadre of tech founders and activists introduced a brand new social-media targeted basis on Monday with the purpose of elevating $30 million to fund growth of AT Protocol, the underlying expertise powering rising social media community Bluesky. Whilst you could not acknowledge any of the “technical advisors and custodians” organizing Free Our Feeds, you will possible acknowledge loads of the oldsters who signed an open letter in help of the brand new basis: Wikipedia co-founder Jimmy Wales, actor and activist Mark Ruffalo, author Cory Doctorow and musician Brian Eno are all among the many signatories.

Free Our Feed opens with a powerful denouncement of Fb and X of their present varieties, calling Mark Zuckerberg’s current strikes to ditch truth checkers and ease up on restrictions on hate speech “going full Musk.”

The open letter picks up the mission assertion from there. “We’re decided to free social media from billionaire management,” it states. “We all know it can take three issues: group, capital, management. And for the primary time ever there’s a pathway to safe the way forward for social media within the public curiosity. The Bluesky staff has constructed an unbelievable basis for this imaginative and prescient of social media that provides energy and selection again to individuals by particular person management and customization, sparking creativity and bringing pleasure again into connecting on-line.

“Nevertheless, they continue to be a industrial firm, and regardless of their finest intentions they are going to come below the identical pressures all companies face: to maximise return to their buyers. We all know that to in the end construct out a social community ecosystem that can stay free from enterprise capital and billionaire seize it can take years and a whole bunch of tens of millions of {dollars}—and very similar to once we first began cities, we made the primary roads, and over time we constructed out a community, all working as a part of a social contract the place individuals get to the share the advantages of entry to these roads.”

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The roads within the letter’s analogy are the AT Protocol, the open supply infrastructure that powers Bluesky and will theoretically be used to construct a brand new wave of interconnected social platforms, providing non-corporate alternate options to the likes of Fb and Linkedin. Free Our Feeds’ purpose is to create a “public curiosity basis that can work to help making Bluesky’s underlying tech absolutely proof against billionaire seize.” That may contain providing funds to builders to construct “a wealth of social functions on prime of open protocols to make social media a more healthy and happier place.”

The open letter’s references to Bluesky’s creators ultimately falling sufferer to the whims of enterprise capital could sound like a dig—and there is ample distrust on-line round Bluesky because of its former connection to Jack Dorsey and funding from an organization known as Blockchain Capital—nevertheless it’s truly in-line with Bluesky’s mission assertion for the reason that starting.

“Considered one of Bluesky’s mottos is ‘the corporate is a future adversary,'” defined Bluesky developer Emily Liu in 2023. In current months CEO Jay Graber has additionally known as the social community’s open supply design “billionaire-proof,” and endorsed Free Our Feeds on Monday.

The Free Our Feeds web site says the muse must be “up and operating by the top of 2025,” nevertheless it’s already accumulating donations by way of a GoFundMe, with a purpose of $4 million “to create the muse and get essential infrastructure up and operating.”

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Reading: Project to 'free social media from billionaire control' plans to take on Musk and Zuck using Bluesky's open source protocol: 'It will take years and hundreds of millions of dollars'
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