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Reading: A 2023 study concluded CAPTCHAs are 'a tracking cookie farm for profit masquerading as a security service' that made us spend 819 billion hours clicking on traffic lights to generate nearly $1 trillion for Google

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Epic Game Journey > Industry > A 2023 study concluded CAPTCHAs are 'a tracking cookie farm for profit masquerading as a security service' that made us spend 819 billion hours clicking on traffic lights to generate nearly $1 trillion for Google
Industry

A 2023 study concluded CAPTCHAs are 'a tracking cookie farm for profit masquerading as a security service' that made us spend 819 billion hours clicking on traffic lights to generate nearly $1 trillion for Google

February 9, 2025 5 Min Read
5 Min Read
Mature professional business man suffering from a headache while working online on computer checking emails alone at work. One male manager feeling overworked, stressed and tired due to a deadline - stock photo

As reported by Boing Boing, a 2023 examine out of UC Irvine, “Dazed and Confused: A Massive-Scale Actual-World Person Research of reCAPTCHAv2” concluded that not solely are CAPTCHAs ineffective at truly stopping bot visitors, they introduce privateness issues by means of monitoring cookies, have wasted billions of hours of our collective time, and generated practically a trillion {dollars} value of knowledge for Google, which acquired the ever present reCAPTCHA utility again in 2009.

The examine focuses on the 2 most typical types of CAPTCHAs you may discover out within the wild by means of Google’s reCAPTCHAv2: “Invisible” or behavior-based CAPTCHAs which analyze your inputs as you verify that “not a robotic” field and even surreptitiously as you browse an internet site, and image-based CAPTCHAs, the place you choose all of the bikes, visitors lights, or what have you ever in pictures sourced from Google Avenue View. Each are worthwhile to Google, with the monitoring cookies generated by the previous doubtlessly contributing to advert concentrating on, and knowledge from the latter being utilized towards AI mannequin coaching, both internally at Google or offered to a different firm.

This experiment didn’t inform its topics, and as a substitute added Google’s reCAPTCHAv2 to the account creation and password restoration capabilities of an inside pupil account system on the college, with the researchers each measuring time to finish the CAPTCHAs and surveying a subset of the 13-month examine’s 3,600 customers about their expertise. Predictably, they took extra time and surveyed negatively when it got here to the extra concerned picture detection CAPTCHAs. The examine additionally famous variations in completion time throughout schooling disciplines, expertise degree, and for whether or not they have been creating or recovering an account.

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The researchers took the typical completion time of three.53 seconds throughout each picture and conduct CAPTCHAs and multiplied that towards a low-end estimate of 512 billion v1 and v2 reCAPTCHAs accomplished throughout the web between 2010 and 2023, ensuing within the following estimations of their impression on our lives:

  • 819 million hours spent fixing CAPTCHAs.
  • $6.1 billion value of our time on the US federal minimal wage.
  • 134 Petabytes of web bandwidth.
  • consuming 7.5 million kWhs of vitality.
  • which produced 7.5 million kilos of CO2 air pollution.
  • This one’s from me: placing the 819 million hours towards the typical human lifespan of 79 years, that is 1,182.7 lifetimes spent fixing CAPTCHAs.

Evaluating the brand new examine’s time and accuracy charges to bots, whereas additionally taking a look at earlier research on the rising functionality of automated processes to unravel CAPTCHAs, the researchers concluded that bots at the moment are quicker than people at finishing reCAPTCHAv2’s checkboxes, whereas they take extra time, however are extra correct in relation to picture detection. The researchers additionally argued that the monitoring cookies in actual fact introduce a brand new safety and privateness danger. Google’s acknowledged worth for collections of labeled picture detection knowledge and the lifetime worth of a person monitoring cookie multiplied by the estimated lifetime quantity of reCAPTCHAv2s accomplished, the researchers got here up with the next values for Google:

  • $8.75-$32.3 billion for its full reCAPTCHAv2 dataset, which may theoretically be offered a number of occasions to completely different distributors.
  • A lifetime worth of $888 billion for all of reCAPTCHAv2’s monitoring cookies produced between 2010 and 2023.
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“It may be concluded that the true objective of reCAPTCHAv2 is as a monitoring cookie farm for revenue masquerading as a safety service,” the researchers acknowledged within the closing portion of the examine, arguing that reCAPTCHA ought to be deprecated for its lack of real contribution to the web’s security or performance. Two years on from this examine, there is not any signal of that occuring any time quickly.

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Reading: A 2023 study concluded CAPTCHAs are 'a tracking cookie farm for profit masquerading as a security service' that made us spend 819 billion hours clicking on traffic lights to generate nearly $1 trillion for Google
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