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Reading: MindsEye’s Marketing Is a Complete Mess

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Epic Game Journey > News > MindsEye’s Marketing Is a Complete Mess
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MindsEye’s Marketing Is a Complete Mess

May 20, 2025 10 Min Read
10 Min Read
MindsEye Showcases New Story and Gameplay Trailers, Launches This Summer

From an intensive line-up of enjoyable indie video games to unbelievable blockbusters, the constant high quality of releases this yr is one thing to behold. In case you haven’t gotten misplaced within the attractive world of Clair Obscur: Expedition 33 or found the brilliance of Cyrodiil in The Elder Scrolls 4: Oblivion Remastered, then perhaps you skilled the Forza Horizon 5 and Indiana Jones and the Nice Circle on PS5 for the primary time.

Such is the vary of high quality that I nearly forgot about Like a Dragon: Pirate Yakuza in Hawaii, Dynasty Warriors Origins, and Metal Seed. The following six weeks can be much more attractive with Elden Ring Nightreign, Mario Kart World (and the Change 2 launch), and the long-awaited Demise Stranding 2: On the Seashore. The yr’s second half continues to be TBD, with publishers likely scrambling to fill the void after Grand Theft Auto 6’s delay. Nevertheless, with all of the showcases coming in June, we may see a number of potential launch date bulletins.

 

Amid all this hype, one recreation has seemingly slipped below the radar, made all of the more odd by the point left earlier than its launch. We’re speaking about MindsEye, an action-adventure title developed by Construct a Rocket Boy, based by Leslie Benzies of Rockstar North fame. It’s out June tenth for Xbox Collection X/S, PS5, and PC, and the preliminary trailer gave the vibe of a GTA-coded playground with all of the explosiveness and motion to attraction to the franchise’s followers.

Or at the very least those that solely need the explosiveness and motion as a result of that’s kind of what the “reveal gameplay trailer” from February showcased. A lot of operating round. A lot of blowing up vehicles with weapons. Some driving. Some blowing up of vehicles whereas driving. Truthfully, the quantity of vehicular destruction is borderline regarding. After all, the developer later clarified that the narrative is extra linear than emergent or sandboxy.

Nevertheless, we’re a bit over three weeks out from launch, and the one gameplay seen to date has been that trailer and two latest gameplay teasers. One exhibits protagonist Jacob Diaz gunning down some enemies in a sequence greater than a bit paying homage to Trevor attacking The Misplaced MC’s hideout in GTA 5. Finally, he pursues them via the streets whereas a mud storm is in impact.

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The second teaser is longer however much less thrilling, showcasing some driving via Redrock Metropolis at night time. No overview trailer. No walkthrough of a mission. Not even a lot by means of what makes the gameplay of MindsEye particular or distinctive. It’s a advertising technique garnering consideration nearly completely for its lack of selling.

This isn’t to say that Construct a Rocket Boy isn’t promoting one thing totally different with MindsEye. Chances are you’ll bear in mind the studio’s first introduced venture, In every single place, an MMO extra geared in the direction of performing as a content material platform the place customers can create and share totally different experiences.

It additionally consists of some districts, every with gameplay components like racing and third-person taking pictures, whereas ARCADIA, its editor, helps you to create totally different elements. All of this attracted skepticism, particularly given the controversy surrounding Metaverse-style video games. In case you watch its trailer from final yr, it’s seemingly going for a Fortnite-style content material platform expertise.

And MindsEye? It’s purportedly an expertise inside In every single place developed by the studio, more likely to showcase what ARCADIA is able to. But it surely can be modified to create totally different variations of MindsEye to fiddle in. Affiliate recreation director Adam Whiting instructed Edge journal likened it to Minecraft servers. “There are the official servers, however there are customized servers with wacky stuff. Possibly there’s a zombie apocalypse server you go on or one the place they wipe the map of our story and characters and inform their very own narrative utilizing our instruments.” There’s at the very least some potential, nevertheless small, of a sandbox-like expertise form of, form of like GTA (however probably not).

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There are additionally the bonus missions created with ARCADIA included within the Digital Deluxe Version. So it’s doable, at the very least primarily based on what Construct a Rocket Boy is saying, to infuse MindsEye with extra content material to maintain it going past the usual launch expertise. How does all of it work, at the very least in layman’s phrases? Why isn’t the developer showcasing it in trailers or hyping up the identical? It doesn’t seem to be you want In every single place to play MindsEye, seeing because it’s launching as a standalone product, however will that change down the road?

To recap then: Not solely does MindsEye not have any in depth official gameplay – and what we’ve seen to date hardly appears all that particular – however there’s a complete user-generated content material facet for it that Construct a Rocket Boy hasn’t even touched on. Once more, about three weeks out from launch. No stress and all that, however when you’re charging $60 for an expertise, the least you could possibly supply is extra in depth particulars and gameplay. And no, taking pictures vehicles and watching them explode isn’t going to chop it.

After all, some would give the advantage of the doubt to Benzies. On high of being the previous president of Rockstar North, the core developer behind the Grand Theft Auto titles – together with the upcoming GTA 6 – he’s been concerned in each single one in every of Rockstar’s largest releases.

A producer on each title within the collection, ranging from Grand Theft Auto 3. An govt producer on Max Payne 3 and L.A. Noire. A producer and recreation designer on Grand Theft Auto 5. At one level, Benzies was synonymous with Rockstar North nearly as a lot as Dan Houser was with Rockstar as an entire. Possibly he’s earned some reprieve, given his illustrious historical past.

Nevertheless, keep in mind that Grand Theft Auto 5, his final venture, was launched in 2013. In every single place was introduced in January 2017, beginning improvement on Amazon’s Lumberyard engine earlier than switching to Unreal Engine in 2020. It was slated to launch in 2023 however noticed delays – in 2024, Construct a Rocket Boy laid off an unknown variety of staff.

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Although it started in Edinburgh, the developer has two different studios in Montpelier and Budapest. This isn’t implying that both venture has seen improvement troubles, however with the lengthy improvement cycle for In every single place, you’d anticipate a extra concrete launch window or assurance at this level.

As for MindsEye, it was first teased in 2022, making it nearly three years since. It’s doable that the developer received’t share something till the ultimate sharpening stage. It might be taking place to the wire, perhaps saying a last-minute delay if issues don’t work out. The issue is that apart from these gameplay teasers and “narrative” trailers, which haven’t given us a purpose to care about any of the characters, except for that one dancing robotic, there’s been little or no communication from the studio this near launch.

It’s ironic contemplating the way it touted this as a “significant, well-crafted story” or how the digicam throughout high-speed driving would make you are feeling such as you had been in a Quick and Livid movie. If that’s a tease for going into house sooner or later, it could be one of many few intriguing issues in MindsEye.

Lastly, and I can’t emphasize this sufficient, not everybody units out from the studio the place they made their title to grow to be successful. With all of the discuss round user-generated content material, the launch of MindsEye might not be what defines it down the road. Nevertheless, Construct a Rocket Boy must element what makes this a worthwhile expertise by itself and quick.

Notice: The views expressed on this article are these of the writer and don’t essentially signify the views of, and shouldn’t be attributed to, GamingBolt as a corporation.


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TAGGED: Build a Rocket Boy, Everywhere, Gaming News, MindsEye, News, PC, PC gaming, ps5, Xbox Series S, Xbox Series X
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