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Reading: 'Originally it was like, no, we are not interested': It apparently took 5.5 hours of hardcore pitching to get Thanos in Fortnite—and as you know, the rest is history

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Epic Game Journey > Industry > 'Originally it was like, no, we are not interested': It apparently took 5.5 hours of hardcore pitching to get Thanos in Fortnite—and as you know, the rest is history
Industry

'Originally it was like, no, we are not interested': It apparently took 5.5 hours of hardcore pitching to get Thanos in Fortnite—and as you know, the rest is history

June 13, 2025 4 Min Read
4 Min Read
Fortnite Thanos Crossover

It may be onerous to think about in our Fortnite-ified period of shooters, however Fortnite, as soon as upon a time, did not have a single crossover to its title. The battle royale, added to the sport in 2017, was as soon as freed from twerking Thani (is that the plural?), well-known pop stars, and Peter Griffin. What’s extra, there was even a imaginative and prescient of Fortnite with out Goku getting wrecked by Rick Sanchez wielding a lightsaber, or uncomfortable AI Darth Vaders saying slurs.

Per a roundup from The Recreation Enterprise dwell, our present Thanos-based future wasn’t… inevitable. As a matter of reality, it was apparently a very onerous promote. The president of interactive expertise at AGBO—Joe and Anthony Russo (of Marvel fame)’s manufacturing firm—Pete Wanat shares a narrative relayed to him by coworker Donald Mustard, who was Epic’s chief inventive officer on the time.

“It was Joe and Anthony who received along with Donald and satisfied him to place these forms of characters within Fortnite,” Wanat claims. “Initially it was like, no, we aren’t inquisitive about placing outdoors characters into Fortnite. And Joe and Anthony received collectively and had a cellphone name with Donald.”


Associated articles

Not solely was Mustard proof against the concept at first, it took nearly a whole 9-5 work shift to get Epic Video games on board. “It was alleged to be a half hour name, however 5 and half hours later, they have been nonetheless speaking about it. And Donald mainly modified his thoughts.”

I’ve by no means needed to be wire-tapped right into a cellphone name greater than that one. Largely to see how, logistically, anybody can speak about Thanos for five.5 hours. But additionally to bear witness to what often is the most pivotal cellphone dialog in dwell service gaming. Mustard continues: “He mentioned, ‘hey, you recognize what, we’re going to do that’. And after that, the world exploded about what sort of integrations you can have between movie and TV and video games.”

See also  To stop its 'strip-mining of journalism,' some of the biggest Canadian news companies are suing OpenAI to the tune of $20,000 for every article fed to ChatGPT

Thanos, who entered the battle royale’s fourth season in 2018 as a limited-time occasion, was the primary blockbuster media crossover with Fortnite—however as you effectively know, he would not be the final. He’d quickly be chased by the NFL, Wreck-it-Ralph, John Wick after which, effectively. You realize the remainder.

To assume, if the Russos had merely been sick on that fateful day, we could possibly be residing in a world the place Palpatine’s return was really proven in The Rise of Skywalker somewhat than a baffling Fortnite-exclusive occasion.

As an alternative, it is mainly kismet that each dwell service shooter’ll get a crossover sooner or later—it’s now merely the best way that issues are carried out. Get pleasure from your Teenage Mutant Ninja Turtles in your Name of Responsibility, as a result of there’s nothing extra radical than fashionable navy warfare: Cowabunga!

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