Burnice brainrot has taken over all my feeds

Burnice, a personality from the motion sport Zenless Zone Zero, has contaminated all my social media feeds.

On Oct. 15, developer Hoyoverse launched a brand new trailer known as “A Burnice Particular for the Brokenhearted” to tease the brand new character in Zenless Zone Zero. As an alternative of exhibiting her preventing, the event workforce gave Burnice the complete pop-star therapy and made her the protagonist of a music video. Since its launch, the video has captured the eye of followers on-line with its mixture of absurd choreography and energetic digital beats.

The music video is unbelievable. Inside seconds of the music beginning, the bartender Burnice lands an ideal cut up in a mini skirt and sings, “Mocktails, mixers, ice/The snacks are actual good/Soda, sour-mix, dry/I’m lit, you possibly can’t deny.” All through the video, she does the viral dance from “Gangnam Model,” and the digital camera captures copious photographs of her bouncing chest in a tiny bandeau prime. At one other level, there’s a full dance quantity the place a number of characters dance in a triangle formation.

The video itself feels just like the fever-dream model of a spring break get together woman. However the music is a bop, and now, Burnice has contaminated all my social media feeds. Many individuals have been sharing fan edits of the character. Others have been analyzing the references and dance types. Some devoted followers have already recreated parts of the video whereas cosplaying as her. You may see among the examples under.

The Burnice video and the reactions to it are half of a bigger pattern the place Hoyoverse more and more makes use of music to market its mega video games. Management on the firm has persistently mentioned that it goals to develop a number of sorts of media, and that features music. Simply this month, the workforce launched three music movies tied to its video games. On Monday, builders launched an intense digital music to point out off Honkai: Star Rail’s new character Rappa, and some weeks earlier than that, followers obtained to see Genshin Impression’s Xilonen rap in her teaser. Then, after all, we had Burnice.

So what does all of it imply on the finish of the day? Music has all the time been an necessary a part of the anime and online game method — simply take a look at Vtubers! The trio of music movies seems like simply the beginning for Hoyoverse; it’s attainable the corporate will launch its personal model of Okay/DA, the Okay-pop woman from League of Legends, down the road. So possibly if she’s fortunate, Burnice herself will take to middle stage some day.