Sq. Enix has introduced a brand new “group buyer harassment coverage” aimed toward defending its staff and companions from dangerous conduct and actions taken by its followers and followers.
“Sq. Enix believes that the suggestions, feedback and requests obtained from our prospects are important to the development of our group’s services and products,” the brand new coverage states. “On the similar time, there are situations the place sure prospects take actions instantly or by our help facilities, or in direction of our group executives, staff, [or] companions who’re concerned within the creation and distribution of our group services and products, that represent ‘buyer harassment’.
“Such actions don’t solely stop our staff and companions from participating of their work with a way of safety but in addition causes disruptions to different prospects. Sq. Enix is not going to tolerate harassment and can take motion as obligatory.”
These actions vary from refusing help requests and implementing bans to, in instances “the place such motion is egregious or with malicious intent,” authorized motion and presumably even felony proceedings.
As unlucky as it’s that this type of factor must be spelled out, recreation corporations are more and more being compelled to take express motion in opposition to abusive followers. In 2023, Future 2 studio Bungie received a $500,000 award in opposition to a “racist shitstain” who harassed and threatened a group supervisor, and in 2024 issued everlasting bans in opposition to gamers who aimed poisonous abuse at one in every of its builders throughout a livestream. Colossal Order CEO Mariina Hallikainen additionally warned in opposition to rising toxicity amongst Cities: Skylines 2 gamers in 2024, saying the studio might need to “pull again our engagement” with the group if it retains up.
As famous on this Reddit thread, Sq. Enix has confronted a major degree of abuse prior to now as properly. Remaining Fantasy author Kazushige Nojima mentioned in February 2024 that he “felt afraid” after dealing with “insults and violent phrases” from a supposed fan, and Remaining Fantasy 14 voice actor Sena Bryer mentioned later within the yr that she confronted transphobic abuse together with “misgendering, demise/rape threats, doxxing makes an attempt, [and] threats in opposition to my household” for her portrayal of Wuk Lamat. In GDC’s 2023 State of the Recreation Business survey, 91% of respondents mentioned participant harassment of recreation builders is an issue for the trade, notably amongst girls and members of the LGBTQ+ group.