AMD has apparently priced its elusive new Radeon RX 9070 gaming GPU vary too excessive to compete with the brand new Nvidia GeForce RTX 5000 collection, which is reportedly the rationale why there’s no phrase on the specs, worth, or launch date but. The brand new AMD Radeon RX 9070 graphics playing cards have been introduced at CES with curiously little fanfare, regardless of loads of graphics playing cards from numerous producers being on show. The rationale, in keeping with this rumor, is that the corporate is now caught in a pricing quagmire as retailers have already got inventory of the playing cards.
Whereas Nvidia is predicted to take the award for the best possible graphics card when the RTX 5090 launch date arrives shortly, we have been hoping that AMD would at the least be capable to reply the RTX 5070 with a competitively-priced various. Nevertheless, given Nvidia’s present dominance available in the market, AMD goes to have to cost the brand new Radeon RX 9070 and 9070 XT very competitively.
As all the time with rumor and hypothesis, keep in mind that none of this has come straight from AMD, so take it with a grain of salt. This specific rumor comes from a moderator on the PC Video games {Hardware} boards referred to as Pokerclock, who shared some findings in a put up on the discussion board.
“Apparently,” says Pokerclock, “there isn’t any settlement (each AMD and retailers specifically) on the worth at which these graphics playing cards must be bought, as a result of the initially deliberate worth vary seems to have been set far too excessive in view of the looming competitors from Nvidia. The issue is that worth corrections for deliveries which have already been made can generally be tough.”
We will affirm that the playing cards undoubtedly exist already, as we noticed a great deal of them at CES, and shared a number of Radeon RX 9070 photographs from the tradeshow, from the likes of Asus, Sapphire, PowerColor, Gigabyte, and XFX, in addition to AMD reference playing cards.
A technique AMD may repair the apparently excessive pricing is to supply cashback or advertising and marketing offers in return, enabling retailers to nonetheless provide the playing cards at new costs set by AMD. Nevertheless, Pokerclock additionally claims that “there are studies in supplier circles that AMD is already a number of months behind on cashback funds and that that is already resulting in liquidity issues in some locations.”
Nvidia just lately introduced the RTX 5070 worth at CES, and it matches the present RTX 4070 worth whereas undercutting its authentic $599 launch worth by $50. CES additionally noticed Nvidia announce DLSS 4 with Multi Body Gen, with CEO and founder Jensen Huang claiming it made the RTX 5070 as quick because the RTX 4090. That’s a little bit of a stretch, because it requires your sport to assist Multi Body Gen, however we discovered the brand new finances card really beat the present flagship in Marvel Rivals in our current RTX 5070 vs 4090 check.
In keeping with the most recent leaks, the Radeon RX 9070 XT performs equally to the RTX 4070 Ti, and we have been additionally actually impressed by AMD’s new AI upscaling tech in our FSR 4 check in Ratchet & Clank. Nevertheless, AMD will really want to enhance its ray tracing efficiency and ensure FSR 4 is carried out in as many video games as attainable if it actually desires to compete with the brand new RTX 5070, and it’ll additionally want to cost its new GPUs severely competitively. In the event that they’re priced too excessive they’ll be lifeless within the water.
Hopefully, we’ll discover out extra particulars about AMD’s new GPUs quickly, however within the meantime, try our information to the brand new Nvidia RTX 5000 collection to see what’s coming quickly from its nearest competitor.
