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Reading: Game director Soulframe Liang has used his online nickname for so long he even trademarked it in China, and when Digital Extremes and Tencent came knocking for the Warframe sequel? 'I'm not selling'

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Epic Game Journey > Industry > Game director Soulframe Liang has used his online nickname for so long he even trademarked it in China, and when Digital Extremes and Tencent came knocking for the Warframe sequel? 'I'm not selling'
Industry

Game director Soulframe Liang has used his online nickname for so long he even trademarked it in China, and when Digital Extremes and Tencent came knocking for the Warframe sequel? 'I'm not selling'

April 1, 2025 5 Min Read
5 Min Read
Soulframe Liang sits for an interview in a behind-the-scenes video for Phantom Blade: Zero

I sat down for a demo of Chinese language motion recreation Phantom Blade Zero with two most important curiosities. First was how its fight compares to final yr’s Black Delusion: Wukong, and it seems: fairly completely different. Second was the backstory of S-Sport studio founder “Soulframe” Liang, who began his profession with an RPG Maker recreation whereas learning structure in school. The place did I am going unsuitable in my life that I did not find yourself adopting a pseudonym like Soulframe?

“Effectively, it was in highschool—it was just a few random concept,” Liang instructed me in an interview after I would performed Phantom Blade Zero. “I simply discovered one thing cool and not-so-usual, one thing fantasy and one thing stable coming collectively. As a result of my precise Chinese language title is somewhat arduous to pronounce in English.”

Liang spent quite a lot of time on-line taking part in and making video games in his teenagers and twenties, partially on account of his uncommon early profession path for a recreation developer. “I had my undergrad in China, so I started making video games in my final couple years in China after which I went to Yale for graduate college,” he stated. “Once I first got here to the nation I did not have many buddies, so there have been many free and boring nights. I needed to discover some methods to kill time. I believe making video games is the proper technique to kill time. Within the a number of years I used to be at Yale, I used to be making video games, and I additionally made some buddies from drama college doing set designs. I used to be additionally a educating assistant for interactive structure, which may be very near video games.”

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Liang had an internship at an structure studio within the Netherlands, and when he completed grad college he acquired a proposal to work at a agency in New York. It appeared like he was all set… however his recreation Rainblood: City of Dying had confirmed widespread, and he opted for the far much less sure choice of shifting again to China to start out a small recreation studio. S-Sport presently employs about 100 builders engaged on Phantom Blade Zero.

“Within the very starting it was simply 4 [people],” he stated. “I known as some buddies. We might solely met on-line, hadn’t met in individual, however I known as and a few of them give up their jobs and we did this factor collectively.”

It seems that the way in which you get (and hold) a nickname like Soulframe is fairly simple: Provide you with it as a young person, after which discovered an organization along with your web buddies who know you by that title. Oh, and in addition be extraordinarily profitable. S-Sport launched a trilogy of dwell service Phantom Blade video games on cellular in China, every raking in extra money than the final and permitting the studio to finance its upcoming big-budget motion RPG.

Oh, and one different factor helps, it seems: Trademarking your title.

“There’s a recreation [called Soulframe] now,” Liang stated with fun, citing the Warframe sequel I used to be about to ask him about. “In China, this nickname—I really registered as a trademark in China. So that they had been speaking with me by Tencent, attempting to purchase the trademark, however I stated ‘it is a title we have been utilizing for 15 years, so…’

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Did Soulframe Liang actually inform Digital Extremes, the makers of Warframe, and Tencent, the largest Chinese language recreation firm, that they could not use his 2000s web message board nickname for his or her subsequent recreation?

“No, I am not promoting,” he stated, laughing once more. “However they’ve figured it out. They’ve one other Chinese language title in China.”

I did somewhat digging in a Chinese language trademark database to attempt to affirm what, precisely, Soulframe (the sport) is known as in China, for the reason that official web site nonetheless reveals the identical title written in English. Finest as I can inform, Digital Excessive’s tried logos had been rejected, appealed, and rejected once more, whereas the logos attributed to S-Sport had been authorized with out subject—actually a victory for ’00s message board nerds in every single place.

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Reading: Game director Soulframe Liang has used his online nickname for so long he even trademarked it in China, and when Digital Extremes and Tencent came knocking for the Warframe sequel? 'I'm not selling'
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