Star Wars Outlaws Has “the Biggest Marketing Campaign Ever for a Ubisoft Game”

There’s no scarcity of pleasure surrounding Star Wars Outlaws, and for a significant AAA launch carrying a license as huge as Star Wars, that doesn’t essentially come as a shock. Because it seems, nevertheless, the upcoming open world action-adventure title is shaping as much as be an enormous launch even by Ubisoft’s requirements.

In the course of the firm’s latest earnings Q&A (by way of MP1st), upon being requested about Ubisoft’s projections for Star Wars Outlaws’ preliminary gross sales (these being 5 million items bought within the present quarter, as per Nick Dempsey of Barclays), CEO Yves Guillemot defined that thanks largely to “the most important advertising marketing campaign ever for a Ubisoft sport”, the corporate is anticipating “a powerful launch” for the sport.

“What we’re factoring in is a powerful launch for Star Wars Outlaw,” Guillemot mentioned. “That’s the truth that it’s among the many most awaited sport of the business this 12 months and reflecting a very robust constructive group sentiment, and likewise the truth that we’re coming with the most important advertising marketing campaign ever to this point for a Ubisoft sport.”

In fact, Ubisoft does produce other main releases within the pipeline as nicely, together with Murderer’s Creed Shadows, which is due out later this 12 months. Whether or not the corporate shall be topping its advertising efforts for Star Wars Outlaws with any of its upcoming titles within the coming months stays to be seen, however for now, it’s clear that it’s targeted nearly fully on the upcoming space-faring journey.

Star Wars Outlaws launches just a little over a month from now, on August 30, for PS5, Xbox Collection X/S, and PC. The sport went gold earlier this month.